Interior Design Trends: a new look for your home


From a DIY project to a major renovation makeover, refreshing the look of a home is easy if the decorating inspiration is clear and defined. But it’s far from easy to establish the correct approach for the interior design of a home, because a home is the reflection of those who live in it. 

Mirage knows how to help its Clients find the best suggestions, based on the latest interior design trends, by creating collections that can meet all sorts of technical requirements and design style.




For example, if you love a “rough”, lived-in atmosphere, Drakkar is the perfect inspiration for you. In this modern-flavored collection, you can clearly feel the passing of time, with imperfect surfaces that combine nature with a cozy, warm living space.

| Discover the Drakkar collection |



If it’s a sophisticated, elegant mood you are looking for, Wooow is the textile inspiration for you. With soft, yet palpable natural fibers and colors, this collection recreates a fabric effect on floors and walls, with a soft appearance.

| Discover the Wooow collection |



If you are thinking of a mix of modern and traditional, with a flavor of far-off lands, you’ll find a country-chic inspiration in the BWild collection. With several wood options – burnt, oxidized and hand-drawn brushstrokes – it offers a contemporary slant for a smoothly sophisticated style, for delightfully engaging visual effects.

| Discover the Bwild collection |


Wood Effect Tiles: how to warm up your Living Room


Are you planning to design or decorate your Living Room?

Living Rooms should be warm and cozy, and with all the materials available, nothing is more suitable than wood.

Mirage wood-effect porcelain stoneware brings the sharp details of the natural material to life on the ceramic surface – available in a variety of sizes and colors – that can turn any setting into a genuinely warm living space. It comes with all the benefits that a wood-look tile brings to your design: long-lasting, water-resistant, easy to maintain and numerous design options.



Warm and bursting with light, NooN Collection by Mirage is a contemporary expression of the simple life.

Not shabby, nor rustic, nor vintage: “raw-design style” marks a return to the origins, a celebration of the imperfect, the unfinished. NooN collection offers a faithful interpretation of the grains, gnarls and variety of patterns typical of unfinished wood planks.



NooN interprets the essence of aged wood in 5 colors, 2 surfaces and 3 sizes.

Each board has a story to tell, with its own pattern and its own distinctive shade of color: an inspiration characterized by a sensitivity that becomes evident once again in the signs of ageing and evocative nuances, for a beauty waiting to be rediscovered in the most imperceptible details.



The collection is the result of a skillful mix of references: oxidized boards faded by the sun, as well as traces of shells, crusts or bark, making each individual board unequivocally different from the others in terms of color and design. A fresh viewpoint that is nonetheless able to preserve all those spontaneous variants found in nature.


| Learn more about Noon Collection |


Mirage presents its new collections at Cersaie 2017


Event: Cersaie 2017
When: 25-29 September 2017
Where: Bologna Fiere, Italy


Just a few days until the start of the 2017 edition of CERSAIE – the International Exhibition of Ceramic Tile and Bathroom Furnishings – and preparations for the new Mirage stand are almost done. With more than 800 exhibitors from almost 35 countries, Cersaie is an event held from 25th September to 29th September 2017 in Bologna, Italy, and is one of the most important trade fairs in the Ceramic Tile world, featuring the latest products and trends in the ceramic and bathroom furnishings sector.



So stay up to date with the latest news in the porcelain stoneware and flooring industry: the Mirage Team will be there to present the new projects and collections for 2017! Come and see us at Pavilion 25 – Booth A266-B267 to discover all the new collections from flooring to ceramic tiles.
We look forward to seeing you!


To visit the exhibition

Design Ideas to renovate your Show Room

Retail has been around for a mighty long time and one thing Mirage knows is that there are a lot of different approaches when it comes to designing the interior layout of any showroom.

This is a topic that Mirage has been looking at recently in an effort to help its clients to be more successful, by creating collections suitable for any technical requirements and design style.




For example, if you are thinking of sophisticated colors with a soft, yet palpable effect, Wooow is the product for your showroom.
Wooow is a mix of carpet and moquette, an elegant textile inspiration inspired by the typical patterns of yarn, with shades that alternate between emptiness and fullness, recreating a fabric effect with a soft, natural appearance on floors and walls.

| Find out more about Wooow Collection |



If it’s the metal effect you’re after, take a look at the Mirage OXY collection. OXY turns ceramics into a furnishing element: with its painted sheet metals and oxidized effects, this collection creates original, attractive looks, while the ageing and corrosion of the material set new style standards.

| Find out more about Oxy Collection |



The warmth of wood and the variety of stone come together in the Creek collection. Its surfaces offer a faithful reproduction of natural materials, preserving the details and variety of patterns.

| Find out more about Creek Collection |


What does the Mirage “Designed in Italy, Made in USA” label mean?


Mirage USA is seeking to deliver an innovative, skilled response to the demands of the North American market concerning technological development applied to the manufacture of porcelain products. Mirage USA offers a perfect combination of the most sophisticated, exclusive, Italian-crafted design and the advantages of manufacturing in the USA.



The “Designed in Italy | Made in USA” label is not just a sales slogan.
It is an expression of a unique combination of values: professional ethics,
social responsibility and respect for others.



It is a production model that endorses the “Made in USA” label in terms of social responsibility, encouraging an environmentally friendly culture in the belief that people and nature represent vital resources that must be safeguarded.

That is why Mirage invests in beneficial products and industrial processes to curb energy consumption and therefore limit potential damage to the environment that may occur through the processing of raw materials. These efforts have made it possible for the company to earn various environmental and product certifications.



The solutions that Mirage designs and supplies meet the demands of any setting – from airports to shopping centers, as well as homes and public spaces all around the US and worldwide. Mirage floor and wall tiles meet sustainable building criteria, while international certifications demonstrate the company’s low environmental impact, high-end performance and comfortable living solutions.


How to clean porcelain stoneware floors


Among the many technical qualities of porcelain stoneware, which guarantee its excellent durability over time, is its stain resistance and how easy it is to clean.


In the kitchen, oil, wine and coffee do not leave irremovable marks on porcelain stoneware floors. In the bathroom, perfumes, creams and nail varnish do not stick to or stain the surfaces.

In addition, organic substances and bacteria, which cause allergies and illnesses, cannot build up on ceramic granite, and strong detergents and disinfectants can be used on it without damaging the material.

There are three different types of cleaning operations for porcelain stoneware.



“Post-laying” cleaning


Post-laying cleaning is obligatory after on-site works in order to immediately remove the grouting used on the joints without leaving marks.

It is essential to dissolve and remove these residues completely, using buffered acids diluted in water, which must then be removed completely and quickly, rinsing the floor with plenty of water to avoid residue or drops on the floor which could damage the tiles.

We suggest performing a preliminary wash on a sample surface of a few square meters; if the test is successful, extend cleaning over the entire surface.



Day-to-day cleaning


For routine cleaning, Mirage recommends the use of bleach or ammonia, suitably diluted in water; for polished porcelain stoneware, dry the floor after washing to prevent unsightly smudges.

We strongly advise against the use of waxes, oily soaps, impregnating products and various treatments (water and oil repellent) on the porcelain stoneware product, as their application is unnecessary. As is often the case in certain off-the-shelf detergents, they contain waxes and gloss, with additives which, after various washes, can deposit a bright coat on the floor.

It is also important to point out that Hydrofluoric acid (HF) and its derivatives can irredeemably damage porcelain stoneware.


Extraordinary cleaning


In the case of particular and/or particularly stubborn stains, we advise you to use specific detergents (as better indicated in this table).

Moreover, please remember that removing any type of stain is easier if it is removed while still fresh. It is important to always run a preventive test before using detergent products, especially for lapped or smoothed porcelain stoneware.


The South Ferry underground station reopens following the flooding caused by Hurricane Sandy

The New York underground is one of the most extensive underground transport networks in the world, with almost 500 stations, as well as one of the oldest, with the first of the lines inaugurated in 1904.

Linked in 2009 with the Whitehall Street stop, in 2012, South Ferry station was completely flooded with salt water during Hurricane Sandy, which hit the city of New York hard.


Following renovation work, South Ferry station finally reopened to the public in June.

For the sake of consistency with the previous style, the station – previously tiled with Mirage porcelain stoneware from the Black&White collection – was renewed, maintaining the striking color effect of the ceramics in the color Extrabianco.

The tiles were laid using a ventilated facade system applied inside the underground; this option was chosen not so much for top energy performance as for the need to be able to inspect the services ducts behind the tiles.

The use of porcelain stoneware also made it possible to have lighter tiles that were easier to handle, yet still boasted excellent mechanical and chemical resistance, with particular attention paid to how easily any graffiti could be removed.

The main technical evolution applied during the reconstruction work regarded the creation of tiles decorated with diagonal red strips and lettering with the name of the station, also in shades of black and red for a sharp contrast with the white surface, enhancing the geometry of the underground station with a minimalist style.


Design ideas for a warm, cozy kitchen

Whether your style is minimal, modern or more traditional, before starting the design process, it’s important to point out that kitchens are about more than just cooking. Today they represent the true heart of the home, a new living space for talking, eating, laughing, and sharing. That is why, no matter its size, the kitchen is of crucial importance.

Mirage offers a wide range of possibilities. From the “rough”, lived-in wood texture of Drakkar to the more sophisticated, textile effect of Wooow, porcelain stoneware is the right material to suit every furnishing need.



The Drakkar Collection reproduces an imperfect surface that combines nature with the passing of time, creating a truly authentic balance.

The collection is made up of various types of wood planks, each with their own history, past and, above all, individual aesthetic qualities.

The three colors represent three different moods, with shades of brown (South), grey (North) and black (Pole), suitable to add a modern feel to your kitchen in a warmer or colder version.


| Find out more about Drakkar Collection |





The Wooow collection offers an authentic blend of natural fibers reproduced on porcelain tiles: a mix of rugs and carpet, for an elegant textile inspiration.

The color movement alternates between emptiness and fullness, recreating a fabric effect on floors and walls with a soft, natural appearance.

The collection comes in four colors, featuring shades and nuances with a beautiful intertwining effect: Cotton, Linum, Biscuit and Silver.


| Find out more about Wooow Collection |

OXY turns ceramics into a furnishing element

Painted sheet metals and oxidized effects create original, attractive looks, while the aging and corrosion of the material set new style standards.

Metallic tiles are becoming a prominent trend for 2017 interior design.


Mirage turns metal effects into porcelain stoneware flooring, following the theme of using new technologies to create unpredictable looks.
The OXY Collection is a project inspired by the world of industry, in which Mirage porcelain is combined with a sheet metal effect to create an extraordinarily bold blend of materials. It comes in a palette of 7 colors, from grey through beige and more neutral shades to white.

| Discover more about the OXY collection |


Wood Look Project: Private Villa in Vegas


For 40 years now, Mirage has been designing high quality and stylish porcelain tiles for flooring and coverings, meeting the demands of any type of setting – from commercial and public buildings to residential spaces, thanks to the versatility and performance of its highly developed products.

What allows such great versatility is Mirage’s porcelain, which responds to the highest quality and technical standards demanded by a constantly evolving market.



Wood look porcelain tiles are one of the main trends for indoor and outdoor floor, combining the technical advantages of porcelain stoneware with the beauty and elegance of wood.

From contemporary to rustic and minimalist, or inspired by scandinavian-design, Mirage wood-effect porcelain stoneware brings the sharp details of the natural material to life on the ceramic surface, available in a variety of sizes to turn any setting into a genuinely warm living space.

These materials are inspired by significant architectural works and the wood details within them. The variety of innovative formats, sizes, colours and treatments, give architects and designers infinite possibilities for creativity.


Place: Las Vegas, Nevada (NV)


In the heart of Vegas (NV), this private villa represents an architectural creation with a contemporary style that promotes the harmony between people and nature.



In order to recreate a “raw-design style”, the flooring inside the private residence has been covered with floor porcelain stoneware materials, using Mirage Noon collection, a product that combines the warmth of natural wood with the elegance of glossy wood, incorporating all the extraordinary technical characteristics of Mirage porcelain stoneware: timeless and fearless.



The polished finish is suitable for walls or floors with light foot traffic, not in direct contact with outside areas and where non-slip performance is not required.

The surface is polished mechanically, so – as for any natural stone or marble – the occasional presence of non-uniform brightness, or dots on the surface, should be considered a characteristic of the material and the particular process applied.

Available in the 20×120 and 15×60 non-rectified sizes, the NooN collection is a modern Chevron revelation, in which all the expressive power of wood meets leading-edge interior design trends, featuring with unseen matches and potent, original shapes.




| Discover more about Mirage Noon Collection |