Hardscape North America 2017


It’s time for Hardscape North America in Louisville, KY!


Hosted by Belgard Outdoor Living, Mirage USA is going to participate at the 11th edition of the most important tradeshow dedicated to the hardscape industry, taking place on October 18-20, 2017 at the Kentucky Exposition.

The Hardscape Show for Contractors and Dealers is the only national trade show devoted entirely to the hardscape industry. Indoor and outdoor exhibits display state-of-the-art tools, products and services and the latest equipment for the hardscape industry.

You’ll find MirageUSA and the EVO_2/e range at booth 20062.

Discover more on Hardscapena.com

Mirage presents its new collections at Cersaie 2017


Event: Cersaie 2017
When: 25-29 September 2017
Where: Bologna Fiere, Italy


Just a few days until the start of the 2017 edition of CERSAIE – the International Exhibition of Ceramic Tile and Bathroom Furnishings – and preparations for the new Mirage stand are almost done. With more than 800 exhibitors from almost 35 countries, Cersaie is an event held from 25th September to 29th September 2017 in Bologna, Italy, and is one of the most important trade fairs in the Ceramic Tile world, featuring the latest products and trends in the ceramic and bathroom furnishings sector.



So stay up to date with the latest news in the porcelain stoneware and flooring industry: the Mirage Team will be there to present the new projects and collections for 2017! Come and see us at Pavilion 25 – Booth A266-B267 to discover all the new collections from flooring to ceramic tiles.
We look forward to seeing you!


To visit the exhibition

What does the Mirage “Designed in Italy, Made in USA” label mean?


Mirage USA is seeking to deliver an innovative, skilled response to the demands of the North American market concerning technological development applied to the manufacture of porcelain products. Mirage USA offers a perfect combination of the most sophisticated, exclusive, Italian-crafted design and the advantages of manufacturing in the USA.



The “Designed in Italy | Made in USA” label is not just a sales slogan.
It is an expression of a unique combination of values: professional ethics,
social responsibility and respect for others.



It is a production model that endorses the “Made in USA” label in terms of social responsibility, encouraging an environmentally friendly culture in the belief that people and nature represent vital resources that must be safeguarded.

That is why Mirage invests in beneficial products and industrial processes to curb energy consumption and therefore limit potential damage to the environment that may occur through the processing of raw materials. These efforts have made it possible for the company to earn various environmental and product certifications.



The solutions that Mirage designs and supplies meet the demands of any setting – from airports to shopping centers, as well as homes and public spaces all around the US and worldwide. Mirage floor and wall tiles meet sustainable building criteria, while international certifications demonstrate the company’s low environmental impact, high-end performance and comfortable living solutions.


How to clean porcelain stoneware floors


Among the many technical qualities of porcelain stoneware, which guarantee its excellent durability over time, is its stain resistance and how easy it is to clean.


In the kitchen, oil, wine and coffee do not leave irremovable marks on porcelain stoneware floors. In the bathroom, perfumes, creams and nail varnish do not stick to or stain the surfaces.

In addition, organic substances and bacteria, which cause allergies and illnesses, cannot build up on ceramic granite, and strong detergents and disinfectants can be used on it without damaging the material.

There are three different types of cleaning operations for porcelain stoneware.



“Post-laying” cleaning


Post-laying cleaning is obligatory after on-site works in order to immediately remove the grouting used on the joints without leaving marks.

It is essential to dissolve and remove these residues completely, using buffered acids diluted in water, which must then be removed completely and quickly, rinsing the floor with plenty of water to avoid residue or drops on the floor which could damage the tiles.

We suggest performing a preliminary wash on a sample surface of a few square meters; if the test is successful, extend cleaning over the entire surface.



Day-to-day cleaning


For routine cleaning, Mirage recommends the use of bleach or ammonia, suitably diluted in water; for polished porcelain stoneware, dry the floor after washing to prevent unsightly smudges.

We strongly advise against the use of waxes, oily soaps, impregnating products and various treatments (water and oil repellent) on the porcelain stoneware product, as their application is unnecessary. As is often the case in certain off-the-shelf detergents, they contain waxes and gloss, with additives which, after various washes, can deposit a bright coat on the floor.

It is also important to point out that Hydrofluoric acid (HF) and its derivatives can irredeemably damage porcelain stoneware.


Extraordinary cleaning


In the case of particular and/or particularly stubborn stains, we advise you to use specific detergents (as better indicated in this table).

Moreover, please remember that removing any type of stain is easier if it is removed while still fresh. It is important to always run a preventive test before using detergent products, especially for lapped or smoothed porcelain stoneware.


Why choose Mirage porcelain stoneware for floors and coverings

Floors and wall coverings come in many styles and materials, so knowing the technical characteristics represent a crucial aspect to consider, as well as finding the best-looking product to define the style of your home or any other commercial spaces.

In this years, porcelain stoneware is becoming a major trend in interior design and the first choice over other traditional flooring products, for many valuable reasons: it is a compact, resistant, material with virtually no porosity, and therefore absorbs almost no water, ideal for any settings condition.

But why choose Mirage porcelain stoneware?
Mirage uses innovative technology to produce unique ceramic tiles, avoiding the repetitive textures
and replicated effects typical of more traditional decorated ceramics.


Each tile has its own unique identifying features and meets the criteria for innovative architecture with its ability to combine esthetics and technological performance. Mirage has installed over 130 million square meters of ceramic slabs throughout the world, a guarantee of the quality of its versatile, high-performance porcelain stoneware.

This material is able to match any aesthetic or technological requirement and has gained a great deal of recognition.

|Discover more about Mirage porcelain stoneware |

Mirage USA at ICFF New York


MAY 3-5, 2017

NYC’s Javits Center | New York City, NY

Mirage presents the new iconic collection #PoPJob, designed by Studio Job at the 2017 ed. of ICFF New York

ICFF is North America’s premiere trade showcase for architecture and fine interior design. The four-day show attracts more than 700 exhibitors from all points of the globe that specialize in high-end luxury design and is attended by more than 32,000 discerning architects, interior designers, developers, retailers, and manufacturers from leading international firms.

Discover PoPJob and others Mirage collections at booth 2219 at the NYC’s Javits Center in New York City.




PoPJob & Mirage USA at HDexpo 2017


MAY 3-5, 2017


Mirage USA presents the new iconic collection PoPJob, designed by Studio Job, at the HDexpo 2017.

HDexpo is the premier trade show and hospitality conference for its industry. Established in 1992 and presented by Hospitality Design magazine, it remains at the forefront by offering the newest and most innovative products and services, encouraging and sharing ideas, providing inspiration and connecting hospitality professionals.

Discover PoPJob and others Mirage collections at booth 4557 at the Mandalay Bay Resort and Casino in Vegas.




Mirage USA @ Coverings 2017


We are waiting for you from April 4th at the Orange County Convention Center in Orlando, Florida, for Coverings 2017.

For almost thirty years, Coverings has been the most prominent event for the ceramic tile and natural stone industry in North America. Year after year, visitors from every facet of the tile and stone industry find Coverings to be the most important event to see thousands of new products, new suppliers from around the globe and new information presented for the very first time to help them grow their business. If it’s new in tile and stone, it’s at Coverings.

We will be happy to host you at Mirage USA booth 1735


Date, Location, Hours
April 4 – 7, 2017
Orange County Convention Center
Orlando, Florida, USA

Exhibit Hall Hours
Tuesday, April 4: 10 AM – 5:30 PM
Wednesday, April 5: 10 AM – 5:30 PM
Thursday, April 6: 10 AM – 5:30 PM
Friday, April 7: 10 AM – 3 PM


Register to Coverings 2017 for free now >


New Project | Noon in Vegas

Products: Noon NN 01 Daylight 8″x48″ | NooN NN 02 Ember 8″x48″

Place: Las Vegas, Nevada (NV)




Warm and bursting with light, NooN is a contemporary expression of the simple life.

The natural warmth of wood restores the lively pace of a thrilling life to urban spaces, in perfect harmony with the surrounding environment. NooN interprets the essence of aged, material wood in 5 colours, 2 surfaces and 3 sizes. The collection combines the warmth of natural wood with the elegance of glossy wood, incorporating all the extraordinary technical characteristics of Mirage porcelain stoneware: timeless and fearless.

Discover NooN collection >

New Project | A Jewels bookmatch

Products: Jewels Bookmatch JW02

Place: West Hollywood, California (CA)

Architect: DJR Design

Website: http://www.djrdesigngroup.com/